The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
DIY Publishing for Your Business Book: Don’t Do It!
One of my favorite things about being an entrepreneur is that every day is different. I’m constantly learning how to do new things and tackling all sorts of interesting problems I had never seen before becoming my own boss. A lot of it is out of necessity—after all, if I don’t take responsibility …
Tap into the Power of the About Page
The About page on a company website is perhaps the single most overlooked and underutilized marketing opportunity. One of the easiest ways to connect with customers is by humanizing your company. So many businesses miss this chance to gain customer loyalty because they don’t provide enough …
Increased Conversions Make a More Profitable Business
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and …
7 Ways To Increase Your Online Traffic
The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will …
New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business
In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing …
