With the rising popularity of video-based sites like YouTube, Vimeo, and the newly released Periscope (by Twitter), Internet users everywhere are proving that this form of media is the next big thing. The question is then, do you currently have one on your website, allowing you to join in on this …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Publishing for Positioning: 5 Questions with Jessica Dawson, CEO of Maven Publishing
Jessica Dawson, CEO of Maven Publishing USA, answers our 5 questions and gives insight into the world of book publishing and how being a published author can benefit the small business owner seeking to stand out from their competition. What are the primary service(s) or product(s) that your …
The Pros and Cons of Business Podcasts
Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages …
Should You Start a Company Blog?
With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and …
Infographics 101
With today’s society being so visually focused, infographics are a great way to share your company’s knowledge, products, and services with the rest of the world. In essence, they allow you to tell your story or share your goods in a way that is simple, easy-to-understand, and appealing to your …
If You Are a Business Owner, You Need a Headshot – From a Professional
After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed …