By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Blogging or Vlogging: Which Is The Best For Business?
The argument about blogging or vlogging has been creating a buzz in the digital society for a while. The debate about which medium reigns supreme in the modern web is indeed a subject that’s worthy of in-depth discussion. Marketers and advertisers alike are not oblivious to the power of blogging. …
Instagram Marketing Tips from Top Brands
Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This …
Connecting With Potential Clients Through Storytelling
Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) …
How To Network…Without Feeling Anxious All the Time
The Anxiety and Depression Association of America reports that anxiety affects roughly 40 million adult Americans, making it one of the most common mental issues in the U.S. Even worse, this feeling alone makes people three to five times more likely to seek medical attention, which makes finding …
9 Crucial Small Business Branding Lessons from Doctor Who
Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of …
