One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar to them, rather than taking a gamble on something new. For that reason, it is vital that you start putting your business out there right from the very start.
Of course, marketing and advertising aren’t always an easy endeavour, especially for those whose time is taken up trying to get a start-up off the ground. However, increasingly smart and tech-savvy entrepreneurs are taking advantage of the power of online marketing and the digital environment. Digital marketing can be the key to the delicate balance between failure and success – the first building blocks to help your business on its way to greater levels of growth.
In today’s digital environment, online marketing rules the roost. Of course, there is still a place for traditional advertising, but for start-ups and small businesses where available funds and resources are at a minimum, digital marketing can be a much more cost-effective alternative.
However, with interest in online marketing continually increasing, it can be hard for entrepreneurs to know where to start. There are many different types of online advertising and marketing, all with their own unique set of benefits and drawbacks. To help you successfully navigate the digital marketing minefield, here are some top tips to get your brand new promotional campaign off to a flying start.
Search engine optimisation (SEO) is the long-term goal for most businesses investing in digital marketing. It involves increasing your business’ organic search engine rankings for core keywords and phrases that are relevant to your business.
However, SEO, particularly effective, beneficial SEO with long-lasting and worthwhile results, is a long-term investment and should certainly not be seen as a quick fix. For this reason, some entrepreneurs are wary of beginning with SEO, especially for start-ups who are just looking to get a foot on the digital marketing ladder. But with this in mind, the benefits of a good SEO strategy are clear to see. Businesses that rank highly on search engine listings are far more likely to get increased volumes of traffic and conversions than their lower-ranking counterparts, something which can be incredibly useful for smaller businesses.
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Another useful form of digital marketing is Pay Per Click (PPC). With PPC, each time a potential customer clicks through a sponsored search engine listing to your site, you pay a predetermined amount of money, which will depend on the competitiveness of your targeted keyword or phrase. PPC is a great way to instantly boost your website’s visibility and traffic, yet it should only be seen as a temporary, short-term solution rather than a long-term answer to your digital marketing needs. The biggest problem with PPC for start-ups is that the competitive nature of many keywords can result in your budget being eaten up very early on, especially in particularly competitive industries or markets saturated with big-name competitors.
Digital marketing can initially be tricky, but when done right, it has been proven on numerous occasions to be an invaluable promotional tool for small businesses. Get the word out there and ensure you are targeting the right people for your venture without wasting valuable resources on ineffective means of marketing, all helping to boost your start-up to greater levels of success.