PPC

3 Tactics to Improve Conversions on Your PPC Ads

The ideal way to get traffic on your site would be to set a well-designed SEO campaign and get heaps of organic traffic due to that. However, the rules of engagement are completely different in reality, where the brand with the biggest marketing budget is the one to get the most visibility. Luckily, money is not the only factor that matters and everyone has a chance of … [Read more...]

How Can a PPC Agency Help Increase your B2B Conversion Rates?

Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through different channels such as PPC. This is known as conversion rate … [Read more...]

5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment

Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper PPC management requires a skilled team. So instead, many choose to stick to the … [Read more...]

How to Outrank Your eCommerce Competitors

If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things into perspective, there has been a 32.4 percent increase in online shopping … [Read more...]

5 Good Reasons You Need A Dedicated Google Ads Expert

Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google network to advertise their goods and services and to increase their client … [Read more...]

Paid Traffic, Organic Traffic, or Both? What You Should Know

Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And PPC You've probably visited Google's search engine a number of times. Have you noticed … [Read more...]

Why Marketers Should Focus on Mobile Page Speed

Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In fact, most users won't stay on a site if it fails to load within 2 seconds. It … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]