In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Reasons You Need a Book if You’re a Public Speaker
Many people speak professionally nowadays. I’m of course referring to motivational speakers who make their living presenting at conventions and conferences, but I’m also referring to people whose regular occupations put them in positions where they have to speak in front of an audience: pastors, …
5 SEO Errors Every E-Commerce Website Needs to Avoid
Most buyers today start their shopping experience by running a search through a search engine. This is why SEO is extremely important for any e-commerce businesses that are looking to grow because they can't convert unless they've got traffic coming their way. While it may seem that optimizing …
In With the Old and New: Marketing Then and Now
As with almost everything, marketing has evolved with the times. Just seeing the changes from the 1990s vs. 2017 is enough to give anyone a blast from the past. The advent of new technologies and trends meant businesses had to change the way they marketed their product or services to people. …
10 Small Business Marketing Trends For 2017
Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new …
Why And How To Use Emotions When Designing A Website
One of the first things you should focus on when starting a new business is creating a good website. Your company will need a lot of customers in order to grow, and traffic on your website will be a great indicator of your success. There are plenty of ways to attract people to your site, and social …
