All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Thrive During the Holiday Season
Each holiday season, consumers are bombarded by ads from major brands, all vying to be the one chosen to finish off your holiday gift list. But these retailers have millions to spend, and our nation’s small business owners are finding it difficult to compete. Vistaprint recently surveyed 500 owners …
5 Design Mistakes to Avoid When Building Your Ecommerce Website
Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can …
Color Sells: How Small Businesses Can Use Color Psychology to Stand Out
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …
4 Steps to Get Started as a Social Media Influencer
The social media world continues to evolve and thrive, allowing many people the opportunity to connect. In addition to connecting and staying in touch, social media also allows many people to run businesses. It's completely changed the way businesses approach advertising and marketing strategies. Of …
The Benefits of a Mobile-Centric Marketing Strategy
The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive …
