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The Benefits of a Mobile-Centric Marketing Strategy

The Benefits of a Mobile-Centric Marketing Strategy

The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive shift in the mindset.

Namely, since 2015 there are more searches through mobile phones than through PCs. Furthermore, in April 2017 Android officially became a more popular web-browsing OS than Windows. With this in mind and without further ado, here are a few other benefits of a mobile-centric marketing strategy, as well as several tips on how to turn this to your favor.

Starting With an App

When it comes to starting a mobile-centric marketing strategy, it is completely inevitable to talk about apps. The reason behind this is fairly simple: mobile users spend more time on apps than on a browser. On the other hand, the fact that they spend a lot of time on apps doesn’t mean your app will see this kind of heavy use. In order to truly get there, you need to pay a special attention to several important areas. First, your app needs to be user-friendly and non-resource-intensive. Second, it needs to have an amazing notification alert.

Mobile-Friendly Content

Another thing you should keep in mind is the fact that a standard textual content isn’t exactly mobile friendly. Due to smaller screen sizes, reading on a phone can be quite inconvenient, especially while one is in motion. However, a video, an MP3 or audio track, even a simple infographic are considered to be mobile-friendly. This alone can encourage mobile users to give your content a chance. In a world where 8 out of 10 people aren’t willing to read past headlines, even on desktop, you need all the help you can get.

Design Optimized for Mobile

Of course, making an app is not the only way to make your website mobile-friendly. There are a few simple principles you should keep in mind in your website’s design. First of all, you need a lot of whitespace between different elements to make the layout touch-friendly. Next, you need to forget about hover menus, seeing as how they require a cursor and a mouse to work as intended. Finally, you need to make the website easy to scroll. It would also benefit you to learn a thing or two about web design from professionals, before trying any of these things on your own.

Targeting People Locally

While your end-goal may be to dominate the global market, keep in mind that you need to start with something a bit humbler. Luckily, each mobile device comes with a GPS and the great majorities of apps get a consent to track the whereabouts of their users. This unusual perk allows small businesses to track their potential clients based on their current geographic location. Needless to say, for industries that revolve around local support, this can result in a much more efficient and personal marketing strategy than you ever believed possible.

Millennials and Teens Are Fond of Mobile

Finally, while it is true that doing business has always been about convenience, these days, Millennials and teens are leaning heavily towards mobile purchases. Sure, PCs and tablets still have somewhat greater conversion rates than smartphones, but when you count the number of users that each device type has, the boost in profit lies heavily in the favor of the latter.

In Conclusion

As you can see, there are numerous benefits that one can get from a mobile-centric marketing strategy. This is also why it is no wonder so many websites in 2017 go mobile first. As the time goes by, this trend will only keep getting stronger and stronger and getting to it ahead of your competition might be the key to gaining an edge.

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by Tony Solomon // Tony Solomon is former LA-based translator turned writer. Currently, he is one of the senior editors at MediaGurus.

Opinions expressed by contributors are their own.