Mobile Apps

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]

The Benefits of a Mobile-Centric Marketing Strategy

The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive shift in the mindset. Namely, since 2015 there are more searches through mobile … [Read more...]

How to Decide If You Need to Build a Hybrid Mobile App

When starting to plan the development and launch of a mobile app, companies must make a few initial choices which will affect the budget allocated for the app, the way the app will look and work, and the possibilities for future scaling and upgrades. One of these critical choices is whether your mobile app will be web-based, native or hybrid. What Is a Hybrid App? A hybrid … [Read more...]