E-commerce relies on an accessible and trustworthy digital presence, but with recent advertising drives telling customers to buy local, how can online businesses compete with face-to-face (or mask-to-mask) commerce? Current B2C electronic commerce spans every niche of every sector and practically every product is accessible to everyone, no matter where they live. This means … [Read more...]
A common predicament that small business owners have while competing with other businesses and huge brands is their limited budget. This is one major reason why local SEO is considered as a powerful marketing tool by many small businesses. In this article, there are some effective local SEO methods that can help small businesses in achieving good rankings in local searches. … [Read more...]
Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines have for generating leads, sales, and revenue for your business. Your business’ … [Read more...]
As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]
One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into voice search as a technology. This is as true for Bing as it is for Google. … [Read more...]
The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive shift in the mindset. Namely, since 2015 there are more searches through mobile … [Read more...]
For a lot of people, business and community leadership are like water and oil — they just don't mix. This preconception is unfortunate because, in fact, small business owners have the power to become excellent local leaders and effect positive changes in their communities. Running a small business in your neighborhood gives you more than practical knowledge of administration … [Read more...]
“Locavore” is a term that has been around for about a decade now. It refers to those individuals who prefer to consume food that has been grown or raised locally. It’s a trend that has been steadily growing year after year. “Locavore” was even the Oxford American Dictionary’s Word of the Year in 2007. Restaurants and grocery stores catering to locavores have been springing up … [Read more...]
Is bigger always better in business? Not necessarily when it comes to specialty services like locksmith work. One locksmith company in Fallbrook, California, is intentionally keeping their service area small and focusing on their local community, in order to provide faster, better service to their customers. Fallbrook Local Locksmith services the city of Fallbrook as well as … [Read more...]
In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how remaining agile allowed his business to survive the economic downturn that put … [Read more...]
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