E-commerce relies on an accessible and trustworthy digital presence, but with recent advertising drives telling customers to buy local, how can online businesses compete with face-to-face (or mask-to-mask) commerce? Current B2C electronic commerce spans every niche of every sector and practically …
Local Business Articles and Interviews (tag)
Ultimate Guide to Local SEO for Small Business Owners
A common predicament that small business owners have while competing with other businesses and huge brands is their limited budget. This is one major reason why local SEO is considered as a powerful marketing tool by many small businesses. In this article, there are some effective local SEO …
Local SEO Tips and Tricks for Small Businesses
Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines …
Four Tips for Mastering Local SEO
As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit …
Should Your Business Prepare for Voice Search?
One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into …
The Benefits of a Mobile-Centric Marketing Strategy
The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive …
