Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Want to Be a More Successful Business Owner? Hone This One Skill
Success. As a small business owner, what does this one word mean to you? Does it mean bringing in a certain level of revenue annually? Increasing your client base to a particular number? Reaching a specific goal or milestone, such as a certain number of products sold or services …
Business Blogging Uncovered: Making the Most Out of Your Blog
If you take a look at your favorite companies’ websites, you’ll find that almost all of them contain active blogs. Blogs have become an indispensable tool for business owners to communicate with customers and to connect with others in their industries. Blogs also do wonders for helping a business’s …
10 Free Tools to Streamline Your Internet Marketing Efforts
There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or …
For Immediate Release: How to Make Press Releases Work for Your Small Business
It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic …
Turning Networking Contacts into Referral Relationships
We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, …
