If you take a look at your favorite companies’ websites, you’ll find that almost all of them contain active blogs. Blogs have become an indispensable tool for business owners to communicate with customers and to connect with others in their industries. Blogs also do wonders for helping a business’s …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
10 Free Tools to Streamline Your Internet Marketing Efforts
There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or …
For Immediate Release: How to Make Press Releases Work for Your Small Business
It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic …
Turning Networking Contacts into Referral Relationships
We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, …
The Best Unexpected Places to Network
BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, …
Celebrity Endorsements Made Accessible: Radio Interview with Evan Morgenstein of CelebExperts
On this episode of Monday Morning Radio, host Dean Rotbart talks with Evan Morgenstein of CelebExpert about utilizing celebrities in marketing campaigns. According to Morgenstein, celebrity spokespeople are not just for large companies—small businesses can also benefit from the fame and following of …
