Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business. There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Want to Establish Yourself as an Expert? Write a Book.
The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your …
5 Ways a New Business Can Boost Holiday Sales NOW
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too …
4 Tips for Self-Marketing Your Business Via Social Media
As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is …
The Difference Between a Media Alert and a Press Release
How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective …
5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but …
