You can have the most visually appealing website in the world, but if it isn’t turning potential clients into paying customers, then it isn’t really doing you any good. It has to reach right out and grab the readers by the collar, pulling them in closer, and making them want to order your goods or …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Top Apps for Small Business Marketing (Infographic)
For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and …
Time to Hang Up Your Shingle? Tips for Effective Business Signs
If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and …
Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting
We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary …
12 Reasons You Should Have a Video on Your Website
With the rising popularity of video-based sites like YouTube, Vimeo, and the newly released Periscope (by Twitter), Internet users everywhere are proving that this form of media is the next big thing. The question is then, do you currently have one on your website, allowing you to join in on this …
Publishing for Positioning: 5 Questions with Jessica Dawson, CEO of Maven Publishing
Jessica Dawson, CEO of Maven Publishing USA, answers our 5 questions and gives insight into the world of book publishing and how being a published author can benefit the small business owner seeking to stand out from their competition. What are the primary service(s) or product(s) that your …
