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Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting

Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting

We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner.

What are the primary service(s) or product(s) that your business provides?

Contemporary Communications Consulting is a full service communications and marketing firm with expertise in communications strategy, content creation and social media education. We provide real communication and tangible results.

We integrate digital and traditional media, content creation and design to serve the needs of clients across industries including business, technology, the arts and not-for-profits.

Who’s your perfect customer? Do you work with other business (B2B), or consumers (B2C), or both?

My perfect customer is intelligent, open to collaboration and committed to success. My customers expect results and trust as much in my expertise in my field as their expertise in their fields.

I work in the business-to-business environment, primarily with small business owners directly. My clients work both in the B2B and B2C environments. Working with entrepreneurs on a daily basis keeps me energized, engaged and creative. And I love nothing more than helping to build – and to celebrate – their success.

When did you start your company? Share a little about your professional history leading up to starting your company.

I started my business in 2007. It was an exciting time for new media and content creation, for exploring new ways of connecting individuals and businesses, and for discovering platforms to share stories.

Prior to launching my business, I worked in communications, media relations and PR for non-profit organizations. Starting my own business enabled me to do the work I love to do without being limited to telling only one organization’s story.

What are one or two things that you’ve learned the hard way?

Whether it is in response to scope creep, unreasonable payment schedules, missions that don’t match, or your own limitations, don’t be afraid to say no.

A clear, respectful “no” can keep doors open and keep relationships strong, even if you don’t get what you thought you wanted in the moment.

What is one thing that most people don’t know about your business or industry that you wish they did?

Communication is about giving customers, strategic partners and the press the opportunity to say yes to your business, with confidence.

Distinctly different from sales, though a strong and important ally, effective communications strategies connect your work and your mission to your audience in ways that contribute to the longevity and vitality of your business.

When working with an in-house or independent communications professional, you should expect to get communications strategies that protect you against threats to reputation and strengthen your relationship with your audience, building trust and loyalty and promoting action.

Where’s the best place for people to learn more about your company?

Visit us on our website, and on twitter @lizcomm

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by Emily Lund // Co-founder and Managing Editor of Businessing Magazine. Content Strategist and multi-function copywriter at Modmacro℠, specializing in marketing communications for small businesses and non-profits.

Opinions expressed by contributors are their own.