Most blog readers are busy people, probably not willing to spend hours reading your long blog post word by word. An astonishing statistic shows that on the average web page, users take time to read at most 28% of the total words in a single visit to the web page. Seems like bloggers stand no chance here, right? This is most likely due to the fact that most blog readers will not … [Read more...]
There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]
The world of social media is such a magical and complex place. Between beautiful pictures, tons of hashtags and live streaming content, it can be hard for a company to figure out what to do and where to start when it’s time to build a strong brand online. If you’d like to see growth in your company’s social media efforts, it’s a wise idea to implement these four essential … [Read more...]
The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]
No matter how well organized a business is, it will run into its fair share of problems over the course of its lifetime. Solving these problems as they arise is what separates a good business from a truly great one. The more problems that can be solved, the more profitable and efficient a company will become. Here are four ways for companies of any size to solve some common … [Read more...]
The argument about blogging or vlogging has been creating a buzz in the digital society for a while. The debate about which medium reigns supreme in the modern web is indeed a subject that’s worthy of in-depth discussion. Marketers and advertisers alike are not oblivious to the power of blogging. From startups to mass media giants, blogging has become the backbone of … [Read more...]
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]
The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]
At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second one for the company, making it a powerful addition to an already-outstanding set … [Read more...]
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