As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]
As the digital marketing world continues to expand, more and more importance is being placed on content as a promotional tool. Whether it’s creating internal content for your own website or seeking guest posting opportunities on relevant blogs, content is one of the most valuable tools for marketers. There are many reasons why marketers use content, and why content has … [Read more...]
Startups do not have it easy these days. It is estimated that 90% of all new startups fail and only the selected few ever reach the dizzying heights foretold. Even those that survive the crucial initial period are often strapped for cash and struggle to reach clients. Well, many entrepreneurs have been there and done that. They have plenty of actionable tips for you and one of … [Read more...]
In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that resonates with your target audience, influencing their purchase decisions. A … [Read more...]
Most blog readers are busy people, probably not willing to spend hours reading your long blog post word by word. An astonishing statistic shows that on the average web page, users take time to read at most 28% of the total words in a single visit to the web page. Seems like bloggers stand no chance here, right? This is most likely due to the fact that most blog readers will not … [Read more...]
There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]
The world of social media is such a magical and complex place. Between beautiful pictures, tons of hashtags and live streaming content, it can be hard for a company to figure out what to do and where to start when it’s time to build a strong brand online. If you’d like to see growth in your company’s social media efforts, it’s a wise idea to implement these four essential … [Read more...]
The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]
No matter how well organized a business is, it will run into its fair share of problems over the course of its lifetime. Solving these problems as they arise is what separates a good business from a truly great one. The more problems that can be solved, the more profitable and efficient a company will become. Here are four ways for companies of any size to solve some common … [Read more...]
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