As a freelance writer and editor, I’m always hyper-alert to the words, phrases, and other text that businesses use on their websites, social media pages, and other marketing materials. I can’t even pass a roadside billboard without thinking about whether I’d use the same slogan or terminology to …
Content Marketing Articles and Interviews (tag)
Calculating ROI for Your Healthcare Content Marketing
Whether you are new to developing healthcare content for your digital marketing campaigns or have done this many times before, you need an effective way to measure the success of your strategies. But how do you know if your content is valuable to your audience? How far along are you in achieving …
Engage Patients with These Fresh Healthcare Content Marketing Tips
There is always something new in digital marketing. As the year comes to a close, healthcare marketers explore the most up-to-date content marketing strategies that will help them reach their marketing goals for the coming year. This article will cover fresh content marketing tips that engage …
Importance of Customer Data When Building a Marketing Strategy
Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
Curated Content: Your Greatest Tool in One-to-One Selling
In today's world, content is king. From binge-watching shows on your favorite streaming platform to endlessly scrolling engaging social media feeds, personalized content captivates users and keeps them glued to their devices. We've grown accustomed to highly customized, responsive content in our …
How to Use User Generated Content to Market your Business on Instagram
If you are looking for digital platforms to enable your business to grow, you need to note that Instagram has come up as a powerful medium in recent times. And if you are not using it to grow your business, you are missing out. It is one of the most effective social media platforms to market your …
