Content Marketing

How to Use User Generated Content to Market your Business on Instagram

If you are looking for digital platforms to enable your business to grow, you need to note that Instagram has come up as a powerful medium in recent times. And if you are not using it to grow your business, you are missing out. It is one of the most effective social media platforms to market your business as it has a vast user base. You could employ a host of strategies to … [Read more...]

What Content Assets Can My Marketing Team Create To Sell Our Products?

Retailers have so much competition for most products that simply having low prices or great service isn’t enough to guarantee success. Since shoppers can struggle with having too many options, though, reaching them with compelling marketing will help them dodge difficult decisions — but creating marketing materials of that quality is a significant undertaking. In short, being a … [Read more...]

How to Identify High-Quality Content

If you want your business to stand out in the marketplace, you need to focus on creating high-quality content. Content is what encourages people to engage with your business and purchase its products or services, so it isn't enough to throw a chunk of copy on your website or create a half-hearted video and expect it to resonate with people. Every piece of content you generate … [Read more...]

Here’s What Digital Healthcare Marketing Can Do for You

Digital marketing has been hailed as the next big thing in healthcare marketing, and with more and more of our lives happening online, it’s not hard to see why. Just as users go to Google to search for restaurants, hardware stores, gyms, and grocery stores near them, they’ll also use it to find healthcare practitioners. And many of your potential patients are relying on online … [Read more...]

5 Content Marketing Tactics to Grow Your Business

If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed right, a content marketing strategy can do wonders in promoting brand awareness … [Read more...]

Is Digital Marketing Hard to Learn?

From shopping to sharing to ordering groceries, everything is done online, so naturally marketing has to follow. Digital marketing is being driven by this kind of customer behavior and has become crucial for the success of almost every business. Every Channel Marketing reported that a company that implements an effective digital marketing strategy has a 2.8x higher revenue … [Read more...]

Website Design Ideas for Law Practitioners

These days, the single most important thing that every law firm must have is an effective, professionally designed website. Because your website is most likely the first thing that potential clients will see, how you present yourself there will either impress or put them off. A high-quality professional website suggests a high-quality professional service, while a cheaply made … [Read more...]

5 Tips for Growing a Profitable B2B Company

If you’re running a small to medium-sized business (SMB) in the business-to-business (B2B) space, you know just how messy the digital revolution has been for sales and marketing. Not very long ago, sales needed some kind of human interaction - even online, but these days, customers are relying on the internet to do everything, from fact-finding to building relationships with … [Read more...]

Why You Need to Pay Attention to Mobile Marketing

Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in the United States has more than quadrupled, with numbers rising from 62 million … [Read more...]