If you’re running a small to medium-sized business (SMB) in the business-to-business (B2B) space, you know just how messy the digital revolution has been for sales and marketing. Not very long ago, sales needed some kind of human interaction - even online, but these days, customers are relying on the internet to do everything, from fact-finding to building relationships with … [Read more...]
Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in the United States has more than quadrupled, with numbers rising from 62 million … [Read more...]
When you think about it, every good story includes visualization. Adding small details to the story helps others to see the big picture for themselves, which is why telling stories with the right information makes the picture come to life so much better. But how does data visualization work, and why is it important? Data visualization shows your audience that you’ve done … [Read more...]
In the modern business arena, competition is high regardless of the market. To be successful, especially if your products or services are niche-specific, you have to be on your toes the entire time and make yourself and your company prominent among many others. One of the best strategies to achieve this is to turn to SEO since it builds long-term effects, which will place your … [Read more...]
Regardless of the specific industry that your small business is in, you will eventually realize that marketing strategies are crucial for success. However, marketing is an industry that is constantly adapting as highly skilled professionals are continually on the hunt for more effective methods of enhancing success for businesses. This can make settling on a marketing strategy … [Read more...]
As a savvy, small or online-based business owner you should have an appropriate business strategy in place for your brand. All important in this strategy is your content marketing. If your content marketing is not aligned with your business plan, you will struggle to drive business to your site. You may lose your existing clients and fail to make new ones. Running effective … [Read more...]
SEO (Search Engine Optimization) is a crucial part of maintaining a strong online presence. In an increasingly digital world, understanding SEO practices and using them to rank higher in search engines can dramatically improve your business’s performance and drive traffic your way. Here are some key SEO strategies that you should adopt: Study Your Demographic One of the … [Read more...]
There is no denying that businesses need to focus a lot of their attention on marketing and adverts today. However, not all businesses are going about this in the correct manner and there are a lot of mistakes being made. After all, the internet is a platform that progresses at a rapid pace, and so if you do not stay in-the-know, you are only going to get left behind. With that … [Read more...]
Your ability to deliver high-quality content to your potential customers is directly connected with the success of you as a business. Relevant content is something that always attracts people because it shows that you have something to say. Sharing knowledge with others for free is a great way to prove you have what it takes to attract an audience. This, in turn, means … [Read more...]
Local businesses depend on effective marketing strategies to attract clients and expand their client base. Here are four marketing strategies you should consider implementing today to increase your business's reach and revenue. Send Out Cards While this marketing strategy may seem old-fashioned, it's one of the most useful forms of communicating with clients and prospects. … [Read more...]
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