Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t …
Content Marketing Articles and Interviews (tag)
Empower Word of Mouth Marketing
Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business. There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about …
Content Driven Marketing Sets an Already Successful Small Business Apart from Competition
Small Business e-Book Enables Company to Share its Authentic Voice. AV Programming Associates is an independent audiovisual programming company that is consistently ranked among the top ten companies that provide programming services of its type in the US. Matthew Grisafe, President of AVPA, is …
3 Keys to Creating Effective Marketing Content
Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, …
4 Tips for Better Business Blogging
Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting …
