Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
Content Marketing Articles and Interviews (tag)
How to Schedule Social Media
Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating …
Using Inbound Marketing to Turn Consumers into Customers
Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be …
3 Unexpected Audiences for Your Blog
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, …
4 Tips to Creating a Subscription-Worthy YouTube Channel Description
According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With …
3 Common Grammar Mistakes that Make Your Marketing Content Unprofessional
Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t …