With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and …
Content Marketing Articles and Interviews (tag)
Mastering the Art of Persuasive Writing
I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to …
7 Disastrous Blogging Mistakes That Must Be Avoided At All Cost
You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to …
5 Ways to Build Your Email List Using Content and Calls to Action
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
How to Schedule Social Media
Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating …
Using Inbound Marketing to Turn Consumers into Customers
Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be …
