According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With statistics like this, surely some of your target market can be found on this social media platform, which means that you should be as well.
YouTube offers you just one more way to reach your potential consumer, which is a good thing. It is like having the option of getting your daily news via the newspaper, online, by watching the television, or listening to it on the radio. While some print or audio-only mediums work for some, others prefer to watch a video of top headlines. The same is true when it comes to your consumer.
Therefore, the more available options you have for contact, the larger number of people you have the potential to reach. Thus, a YouTube channel may be your logical next step if you’re growing your business. So, how do you create a description that makes your target market want to subscribe to it?
Make the First Part of Your Description the Most Important
When someone is searching YouTube, only the first portion of your description is going to initially show up. Therefore, you want the first few sentences to share who you are in a relatively short and concise way, using some keywords in it to make you easier to be found by anyone who may be looking for you.
To help you figure out what belongs in this first section, think in terms of your 30-second elevator speech. If you only have a few seconds to tell someone what you do, what would you say? That is the type of content you want to put here.
Share the Types of Videos You Will Post
Very few people will sign up for your YouTube channel if they have no idea what you plan to post. Specifically, they want to know whether or not your content is going to be relevant to them, so you’re going to want to share that information next.
For instance, if you are a plumber, then you may be posting videos about how to stop minor kitchen sink leaks or how to unclog a bathroom drain. What do you think your consumer would want to learn? These are the types of videos that will entice them to want to subscribe.
Tell Them to Hit the Subscribe Button
Sounds stupid, I know, but if you don’t have a call to action, no action is likely to be taken. So, be sure to specifically ask your consumer to hit the subscribe button or they may not—regardless of whether or not they like the videos that you create.
Add Your Contact Information
It also doesn’t hurt to finish your YouTube description with some way for your consumer to get more information about you. This can be as simple as listing your website URL, and you can also add other contact methods if you like.
Here is an example of a YouTube description for a company that incorporates all of these things: PACES. And if you would like more tips to creating a subscription-worthy YouTube channel, Mashable offers five pieces of advice designed to help you with your trailer, icon, and more.
Now, get filming. Your consumers are waiting for your grand appearance!