Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
Content Marketing Articles and Interviews (tag)
Curated Content: Your Greatest Tool in One-to-One Selling
In today's world, content is king. From binge-watching shows on your favorite streaming platform to endlessly scrolling engaging social media feeds, personalized content captivates users and keeps them glued to their devices. We've grown accustomed to highly customized, responsive content in our …
How to Use User Generated Content to Market your Business on Instagram
If you are looking for digital platforms to enable your business to grow, you need to note that Instagram has come up as a powerful medium in recent times. And if you are not using it to grow your business, you are missing out. It is one of the most effective social media platforms to market your …
What Content Assets Can My Marketing Team Create To Sell Our Products?
Retailers have so much competition for most products that simply having low prices or great service isn’t enough to guarantee success. Since shoppers can struggle with having too many options, though, reaching them with compelling marketing will help them dodge difficult decisions — but creating …
How to Identify High-Quality Content
If you want your business to stand out in the marketplace, you need to focus on creating high-quality content. Content is what encourages people to engage with your business and purchase its products or services, so it isn't enough to throw a chunk of copy on your website or create a half-hearted …
Here’s What Digital Healthcare Marketing Can Do for You
Digital marketing has been hailed as the next big thing in healthcare marketing, and with more and more of our lives happening online, it’s not hard to see why. Just as users go to Google to search for restaurants, hardware stores, gyms, and grocery stores near them, they’ll also use it to find …