Content Marketing

What to Do When Writer’s Block is Killing Your Blog

Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]

What is Digital Marketing?

Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]

Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting

We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary Communications Consulting is a full service communications and marketing firm with … [Read more...]

Should You Start a Company Blog?

With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and more. So, what about a company blog? Should you start one if you don’t have one … [Read more...]

7 Disastrous Blogging Mistakes That Must Be Avoided At All Cost

You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to waste the space by writing something that does not add value. But the question … [Read more...]

5 Ways to Build Your Email List Using Content and Calls to Action

Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]