We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary Communications Consulting is a full service communications and marketing firm with … [Read more...]
With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and more. So, what about a company blog? Should you start one if you don’t have one … [Read more...]
I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to the terrorists who compel a large following, all of whom are willing to die for … [Read more...]
You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to waste the space by writing something that does not add value. But the question … [Read more...]
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]
Once your business commits to maintaining a consistent social media presence, a key piece of the strategy for social media success is determining when to post what. Create a weekly social media schedule to prime the social media pump while promoting engagement and calls to action without creating excessive burdens for you and your staff. In addition to streamlining social media … [Read more...]
Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be in order—a way that’s powerful, productive, and cost-effective. Enter Inbound … [Read more...]
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]
According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With statistics like this, surely some of your target market can be found on this social … [Read more...]
Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t checked and re-checked before being printed or posted. Not only is this situation sad, … [Read more...]
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