If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed right, a content marketing strategy can do wonders in promoting brand awareness and reputation, as well as bring loads of people to your website. It can be a strong lead generation tool for your business.
Reaching and engaging with your target audience through carefully crafted content marketing is more art than science. However, there are several methods that have stood the test of time and are highly efficient. In this article, we will explain five proven content marketing tactics that will help you grow your company.
Optimize Your Content for SEO
All content you create will go nowhere if it is not SEO-optimized — especially if we are talking about on-site and blog content. You need your pages to rank for the terms your clients are most often searching for, so your content can reach the right eyes. A consistent SEO strategy is also essential for your brand visibility.
Let’s go over some fundamental SEO practices that you need to implement in your content marketing strategy.
- Choose a keyword or phrase and make sure you use it whenever you can
- Put your target keyword in headings and subheadings
- Be careful not to use keyword stuffing
- Optimize your meta data to include the keyword
- Link to relevant pages on your website
Remember that SEO is not a sprint — it’s a marathon. You need to consistently create content that is searchable and will rank on Google. While SEO can be extremely complex, the tips provided above should be enough to set you on the right track. Different types of businesses can also benefit from specific tactics — for example, here is a good article on SEO for small business ventures.
To further enhance your SEO, make sure your website is optimized for mobile devices. Mobile devices account for roughly half of all Internet traffic — if your website is properly optimized for mobile, you will benefit from increased web rankings and traffic.
In modern SEO, website speed is one of the most important factors. The main thing responsible for page loading times is your hosting. In order for you to excel in SEO, we recommend using the services of offshore hosting providers. With offshore web hosting, you get great server speed and stability.
Create Video Content
The days of needing a whole team in order to create video content are long gone. Now, you can create high-quality videos with your phone and edit them with free software. Video content is far more effective than articles and can help you gain brand awareness and increased conversions. There are many video formats that you can create and feature on your website, depending on your business type.
If you are a SaaS company, for example, you can create a series of video tutorials on how your service is used. A product company, on the other hand, can make videos showcasing the efficiency of the product in question. The options are limitless — videos are a powerful marketing tool and should be present in your content strategy.
However, as we mentioned above, you need to work on the SEO of every piece of content you generate — including videos. A good way to get your video content noticed is to submit it to multiple online video websites and share it on your social media channels.
Make the Most of Your Content with Repurposing
Content repurposing is the process of altering a piece of old content so that it can reach a new audience or achieve something new with the same audience. If you have put a lot of effort into creating a quality blog post, you can use the information from there and repurpose it into a different format.
For example, you can turn that blog post into a nice infographic or an informative PowerPoint presentation and share it on other relevant platforms. Or, you can turn a successful video into an equally successful blog post. Today, people consume content in all sorts of formats — you need to make sure your quality content is available in all of them for maximum exposure.
Be aware that not all content is suitable for repurposing. For your first try, pick a piece of content that has produced good results the first time around.
Get into Email Marketing
It’s essential to build and maintain an email database, no matter what type of business you own. We are not talking about just your current clients — your email database should contain leads, prospects, and cancelled customers. A good email list allows you to do some high-quality content marketing with guaranteed engagement.
You can gather leads for your mailing list in a variety of ways — the best method is to entice them to give you their email with a piece of high-quality content. For example, a newsletter, an e-book, or access to exclusive resources. Use pop-ups on your website to get people’s attention and convert them to your email list. From there, you can reach out to them with personalized, quality emails to keep them engaged or even convert them to customers.
When it comes to email marketing, keep in mind that quality beats quantity any day. Meaningless spam will only serve to annoy, or even get you blacklisted. Make sure your emails serve a purpose and are not sent with overwhelming frequency.
Build User-Generated Content
User-generated content is a great way to build brand loyalty. You will often see big brands turn to their users for ideas. After seeing what they take interest in, the company starts generating content around it. If you understand your clients’ wants and needs, you will be able to connect with them on an emotional level. Your clients want content that aligns with their needs — and honestly, is there a better way of understanding what those needs are than simply asking?
So, how do you build user-generated content for your brand? For example, you can call on your clients to share their success stories about using your product/service. Another great method is to run a contest with a tempting reward. There are plenty of brands that use this to generate impressive levels of engagement.
One thing you should remember is to keep your user-generated content campaigns in tune with your overall brand voice.
Successful brands put great effort into knowing their client base — their demographics, interests, needs, and overall lifestyle. Once you have this information about your client base, you can use it to create highly effective user-generated content campaigns.
Content Marketing Is Key to Growing Your Business
You don’t have to be a big, recognizable brand in order to engage in effective content marketing. The size of your business doesn’t matter — even smaller companies have the tools needed to start developing a content strategy. In today’s business climate, creating and sharing high-quality content is no longer optional. If you wish to build a successful online business, you need to start thinking about your content marketing plan today. If for some reason you think you can’t do this yourself you can always seek professional help. A professional content writing company for your blog or a marketing agency will do wonders for your website, but remember to take your time and choose wisely.
The five tactics we presented are a great way to get started with content marketing. If you have not yet tried any of them, do not waste any more time. Do not give up if you are not immediately successful in your efforts. Content marketing is not a one-time solution, but rather a mindset that you need to adopt. With patience and persistence, you will soon see the positive influence of content marketing on your online business.