Email Marketing

Mobile Email Marketing Tips for B2B Companies

Mobile has now emerged as the key factor for all types of communication online. So, all companies, especially B2B companies, need to understand the importance of mobile marketing and the role it can potentially play in creating brand awareness among the public. While most of these companies have till now focused on SMS marketing and regular advertising, they have neglected the … [Read more...]

4 Creative Ways to Grow Your Email List

If you want to use email marketing to communicate with your customers and potentially find new customers, then you need to build an extensive list of contacts and emails. While there are some questionable techniques for gaining subscribers, the most effective way to grow your list is through genuine, organic interest. There are some common ways that small business owners can … [Read more...]

5 Content Marketing Tactics to Grow Your Business

If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed right, a content marketing strategy can do wonders in promoting brand awareness … [Read more...]

Automated Services You Need for a Sustainable Business

In the past, business operations that were done manually were prone to errors and were more costly. Today, automation provides a solution to the problems presented by manual processes by allowing businesses to cut these operational costs, increase efficiency, boost productivity, and enhance reliability. Automation has also created an avenue for people to work from their homes, … [Read more...]

5 Strategies to Grow Your eCommerce Business in 2020 during the COVID-19 Crisis

The Coronavirus (COVID-19) pandemic we’re currently experiencing has people all over the world concerned for their health. The virus has also had an effect on global supply chains and it’s impossible to forsee how this will affect the economy once it’s all over. With a lot of companies shutting down for the time being, a lot of people are worried about how to help their … [Read more...]

Five Digital Marketing Trends and Innovations For 2020

Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to new trends and digital innovations in the marketing landscape. The main reason … [Read more...]

How to Validate Email Addresses, Step-by-Step

Are you sending newsletters and other marketing emails? Then you have to know how to validate email addresses so that you can get the best results from your campaigns.  Millions of marketers across the globe use email to grow brand awareness and boost sales. According to Litmus, the return on investment (ROI) for email campaigns is $38 for every $1 spent. So, it’s no … [Read more...]

Promotion Platforms – How to Choose the Right Method For Your Product

Marketing and promotion are the key contributing factors to the success of your product or business. After all, how are customers supposed to know what you have to offer if you don’t convey to them exactly what you can bring to the table? This is why product promotion is so essential. Thankfully, in 2019, there are multiple platforms and avenues for businesses to promote their … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]