Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to new trends and digital innovations in the marketing landscape. The main reason … [Read more...]
Are you sending newsletters and other marketing emails? Then you have to know how to validate email addresses so that you can get the best results from your campaigns. Millions of marketers across the globe use email to grow brand awareness and boost sales. According to Litmus, the return on investment (ROI) for email campaigns is $38 for every $1 spent. So, it’s no … [Read more...]
Marketing and promotion are the key contributing factors to the success of your product or business. After all, how are customers supposed to know what you have to offer if you don’t convey to them exactly what you can bring to the table? This is why product promotion is so essential. Thankfully, in 2019, there are multiple platforms and avenues for businesses to promote their … [Read more...]
According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]
Email remains one of the most effective digital marketing channels in the world, and surveys confirm it. This is something all business owners and marketers should remember. It’s particularly essential to small business owners, as email is also a fairly affordable marketing channel. However, to maximize the return on investment (ROI) of your campaigns, you need to make sure … [Read more...]
Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that over 269 billion were sent and received in 2017 alone, and that number is … [Read more...]
Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others cause people to delete the message and block you as spam. Here are seven … [Read more...]
Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the cheapest and fastest ways to increase your company’s reach and ROI. In fact, the … [Read more...]
One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend a decent amount of my time also getting people to hire me. However, I quickly … [Read more...]
Ever wondered how many emails are sent on a daily basis? What would you guess the number to be? Millions? Billions? Try 196 billion emails. That’s a lot of information flying around cyberspace, isn’t it? Emails have become an integral part of our day-to-day lives and the way we do business. Is it any surprise, then, that email marketing has become a mainstay for many … [Read more...]
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