Email Marketing

Automated Services You Need for a Sustainable Business

In the past, business operations that were done manually were prone to errors and were more costly. Today, automation provides a solution to the problems presented by manual processes by allowing businesses to cut these operational costs, increase efficiency, boost productivity, and enhance reliability. Automation has also created an avenue for people to work from their homes, … [Read more...]

5 Strategies to Grow Your eCommerce Business in 2020 during the COVID-19 Crisis

The Coronavirus (COVID-19) pandemic we’re currently experiencing has people all over the world concerned for their health. The virus has also had an effect on global supply chains and it’s impossible to forsee how this will affect the economy once it’s all over. With a lot of companies shutting down for the time being, a lot of people are worried about how to help their … [Read more...]

The Best Tools Any Affiliate Marketer Needs

Affiliate marketing is a flexible online job that doesn’t require a lot of startup costs. In fact, you can start an affiliate marketing business with nothing, as long as you’re willing to put in the extra work. While running your affiliate marketing business, there will come a time where you’ll want to reinvest some of the profit you make into tools that can help your … [Read more...]

Five Digital Marketing Trends and Innovations For 2020

Year after year the digital marketing environment undergoes drastic changes. The new decade is finally upon us and marketers are still trying to adjust to these changes accordingly. One thing that every company that operates in the online world has in common is that everyone is looking forward to new trends and digital innovations in the marketing landscape. The main reason … [Read more...]

How to Validate Email Addresses, Step-by-Step

Are you sending newsletters and other marketing emails? Then you have to know how to validate email addresses so that you can get the best results from your campaigns.  Millions of marketers across the globe use email to grow brand awareness and boost sales. According to Litmus, the return on investment (ROI) for email campaigns is $38 for every $1 spent. So, it’s no … [Read more...]

Promotion Platforms – How to Choose the Right Method For Your Product

Marketing and promotion are the key contributing factors to the success of your product or business. After all, how are customers supposed to know what you have to offer if you don’t convey to them exactly what you can bring to the table? This is why product promotion is so essential. Thankfully, in 2019, there are multiple platforms and avenues for businesses to promote their … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]

11 Email Writing Tips That Will Get You Impressive Results

Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that over 269 billion were sent and received in 2017 alone, and that number is … [Read more...]

7 Newsletter Design Mistakes You Should Avoid at all Costs

Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others cause people to delete the message and block you as spam. Here are seven … [Read more...]