Email Marketing

Tips for Brick-and-Mortar Business Success in the Digital Era

Brick-and-mortar businesses face a fundamental change to the way they must operate. Why? Because the world has gone digital, and businesses today are being driven by the likes of Amazon and ever-evolving customer shopping behaviors. This has put a massive strain on brick-and-mortar businesses who need to adapt to survive. Here are several tips that brick-and-mortar … [Read more...]

5 Marketing Lessons that You Can Learn from Retail E-Commerce

E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay relevant. Aside from just offering online channels to your customers, there is another … [Read more...]

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]

Triggers You Should Use in Marketing Emails to Stimulate Customers to Buy

All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these tricks. This fact suggests that it’s not easy to win over customers using simple … [Read more...]

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]

7 Ways To Increase Your Online Traffic

The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]

Top 5 Free Tools for Small Business

Starting and running a business can be costly. If we are not careful, spiralling costs can get on top of us and make our cash flow very unhealthy. So let’s look at some ways of saving on costs. This list of 5 free tools for small business is a great starting place. These tools represent not only a great cost saving opportunity, but also a chance to improve productivity within … [Read more...]