Email Marketing

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]

Why You’re Losing Your Subscribers and How to Get Them Back

Email remains one of the most effective digital marketing channels in the world, and surveys confirm it. This is something all business owners and marketers should remember. It’s particularly essential to small business owners, as email is also a fairly affordable marketing channel. However, to maximize the return on investment (ROI) of your campaigns, you need to make sure … [Read more...]

11 Email Writing Tips That Will Get You Impressive Results

Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that over 269 billion were sent and received in 2017 alone, and that number is … [Read more...]

7 Newsletter Design Mistakes You Should Avoid at all Costs

Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others cause people to delete the message and block you as spam. Here are seven … [Read more...]

8 Advanced Email Marketing Tips to Boost Your Open Rates

Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the cheapest and fastest ways to increase your company’s reach and ROI. In fact, the … [Read more...]

How to Market Your One-Person Business Without Breaking the Bank

One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend a decent amount of my time also getting people to hire me. However, I quickly … [Read more...]

Tips for Brick-and-Mortar Business Success in the Digital Era

Brick-and-mortar businesses face a fundamental change to the way they must operate. Why? Because the world has gone digital, and businesses today are being driven by the likes of Amazon and ever-evolving customer shopping behaviors. This has put a massive strain on brick-and-mortar businesses who need to adapt to survive. Here are several tips that brick-and-mortar … [Read more...]

5 Marketing Lessons that You Can Learn from Retail E-Commerce

E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay relevant. Aside from just offering online channels to your customers, there is another … [Read more...]

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]