When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these types of options is that they can cost you hundreds, if not thousands of … [Read more...]
Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]
Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]
Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from hanging with their pals. Although we are going to go into the things that every … [Read more...]
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too early to start gearing up for “that” time of the year when sales tend to skyrocket. Here … [Read more...]
Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]
Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the salesperson comes after you and tries to convince you to buy them, you would think of … [Read more...]
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