Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]
Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their aggressive, persistent or offensive approach to getting attention. With that in … [Read more...]
In the world of business, we use email for many, many things. For instance, it helps us share special deals with our clients, we use it to communicate expectations with our partners and colleagues, and it even enables us to provide necessary employment-related information (like changes in policies or procedures) to our staff. However, that doesn’t always mean that we use it … [Read more...]
Just last month, I started feeling extremely overwhelmed by all of the emails I was getting in my inbox daily from companies that I’ve either done business with in the past or currently do business with. In fact, it was getting to the point that, every morning when I opened my email, I felt kind of anxious and stressed when I saw all of the unopened communication I had received … [Read more...]
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these types of options is that they can cost you hundreds, if not thousands of … [Read more...]
Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]
Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]
Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from hanging with their pals. Although we are going to go into the things that every … [Read more...]
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too early to start gearing up for “that” time of the year when sales tend to skyrocket. Here … [Read more...]
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