Email Marketing

Lead Generation Ecosystem: An Infographic

Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]

Looking to Grow Your Online Business? Don’t Do It Like This.

Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their aggressive, persistent or offensive approach to getting attention. With that in … [Read more...]

What is Digital Marketing?

Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]

8 Local Marketing Trends That Can Boost Profitability

Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]

5 Ways to Build Your Email List Using Content and Calls to Action

Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]

6 Things Every Marketing Email Should Contain

Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from hanging with their pals. Although we are going to go into the things that every … [Read more...]

5 Ways a New Business Can Boost Holiday Sales NOW

When you are the new kid on the block, often you are just wondering how to get your head above water.  You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind.  However, no matter what time of the year you open, it is never too early to start gearing up for “that” time of the year when sales tend to skyrocket.  Here … [Read more...]