Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when …
Email Marketing Articles and Interviews (tag)
3 Clever Ways to Improve Customer Retention in 2021
2020 was an incredibly trying year for many businesses, but it also represented a significant boost in online sales traffic. The problem with online retail, however, is that it’s more difficult to use it as a platform to engage with your customers and cultivate a relationship. With more competition …
5 Reasons Why Small Businesses are Migrating from Email to Text Marketing
Small businesses continuously search for new and more effective ways to reach their customers. As people spend more time on their computers, email marketing has replaced direct mail marketing and with more consumers glued to their phones, text message marketing is emerging as a useful marketing …
Mobile Email Marketing Tips for B2B Companies
Mobile has now emerged as the key factor for all types of communication online. So, all companies, especially B2B companies, need to understand the importance of mobile marketing and the role it can potentially play in creating brand awareness among the public. While most of these companies have …
4 Creative Ways to Grow Your Email List
If you want to use email marketing to communicate with your customers and potentially find new customers, then you need to build an extensive list of contacts and emails. While there are some questionable techniques for gaining subscribers, the most effective way to grow your list is …
5 Content Marketing Tactics to Grow Your Business
If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed …