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6 of the Best Digital Marketing Strategies for Your Business

6 of the Best Digital Marketing Strategies for Your Business

Whether your business has long been in the industry or it’s still a new one, there’s always that need to market it effectively. It’s not enough to stay in business and expect to stay strong and competitive without making an effort to do so. Marketing is necessary for your business to be competitive and to continue holding a significant market share.

Along that line, you may start to wonder what marketing strategies you should apply. Well, the truth is that there’s no magic answer to all of your marketing woes. It should be the perfect mix of different strategies to develop one that’ll work best for your business.

That said, these are some of the best digital marketing strategies that have a proven history of success.

Email Marketing

Email marketing is one of the most effective digital marketing strategies. Plus, it’s very straightforward. You can compare this to the old school SMS or text message marketing, where you’re sending out your campaigns to a targeted audience.

The good thing about email marketing is that it focuses on keeping your existing customers while also winning the hearts of new ones. You’re able to retain your old customers simply by keeping them notified whenever you have announcements that come up.

Email marketing enables you to take your marketing to the next level through the following advantages:

  • It enables you to post personalized and targeted content
  • It grows your business
  • It helps build more vital credibility
  • It enhances brand recognition
  • It boosts sales
  • It builds stronger and better customer relationships

Here are some more helpful resources to strengthen your ground on how email marketing can indeed be beneficial to your business as a direct mail and marketing form.

Advertise on Facebook

Social media advertising is a hit because of its increasing number of users. But, to narrow it down even more, Facebook is one of the most effective social media platforms for social media marketing. When you go through your Facebook account’s homepage, you’ll find that there are ads on the side. If not, sponsored posts can also be present on your feed.

Among all the benefits that your business can receive from Facebook advertising, one of the most compelling has to do with how Facebook is so good at having targeted ads. It enables you to create targeted campaigns based on demographics such as age, gender, and online behavior.

Apart from that, there are other benefits that Facebook advertising can bring, and these include:

  • It’s fast, simply because you get to reach a broad audience in an instant
  • It increases brand awareness
  • It boosts your website traffic due to the population that enjoys using Facebook

Search Engine Optimization (SEO)

SEO is one of the most effective forms of digital marketing today. It refers to the strategies that are in place so that your website will rank highly in search engines. Remember that because of intense competition, there’s now that fight for market share on the Internet. It’s only through applying the standards set forth by SEO that you can make your website stand out from among millions of others all over the Internet.

To emphasize the importance of SEO, here are some of the good reasons why you should aim to apply it on your website:

  • It builds trust and credibility
  • It impacts the buying cycle, such that your website visitors are converted to buying customers at a much faster pace
  • It’s a long-term strategy; once your website is on the Internet, it’s forever

Content Marketing

Content marketing has one of the most impactful and valuable effects on businesses. It refers to the process of creating and distributing valuable content so that more visitors are drawn to your website.

Typically, it starts low as you’ll still have to build your visitor base. Once this is achieved, you’ll find sustainable growth in visitors and potential leads coming to your business.

Content marketing isn’t easy, however. To get it right, you’ve got to abide by standards like the following:

  • Build an email list, or a subscription list, where you send out notifications every time you’ve got a new post or content on your website
  • Promote your content by linking to your business’s social media pages
  • Invest in visual content, which means that you’ve got to put in graphics and videos to give the audience a break on anything that might be too text-heavy


While physical workshops, conferences, and seminars aren’t yet encouraged, there’s another virtual option instead, through webinars. These can either be discussions, tutorials, forums, or demonstrations.

When you have the right tactics for your webinars in place, you can drive more visitors to your site. These are also great for generating more leads for email marketing purposes. Moreover, if you’ve got the patronage of your current customers, these webinars can be used to build or enhance trust with them.

However, this is tricky because you have to be able to draw the line between what’s boring and what’s engaging. The more engaging you are, the more target audience you can invite to let them see and learn more about your products and services.

Video Marketing

Video marketing is another effective digital marketing strategy to drive more traffic, and eventually, revenue towards your website.

Like content marketing, the focus of video marketing is on creating valuable videos for your target audience.

The different kinds of videos that could be included in video marketing include:

  • Behind-the-scenes
  • Instructional
  • Announcements

With video marketing, you’re able to capture your audience’s attention in ways that you wouldn’t have been able to in other ways. For instance, not everyone loves to read through content, but they would rather view videos instead. In that way, you have a firmer grip on your audience.


Now that you have these tips at your disposal, it’s up to you to use them all to your advantage. Remember that for a business to thrive, digital marketing and creating a solid online presence, in general, is crucial. The population on the Internet is increasing, and this is an opportunity that you should take advantage of. That way, you can build your company name, increase your revenue, and work your way towards acquiring a higher market share.

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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.