Video Marketing

How Tech Trends Change the Way We Build a Business

In the 1820s the first industrial revolution changed economies from simple agricultural-based to manufacturing. New machines with  steam powered engines opened up business in iron production and chemical manufacturing. Electricity was the main highlight of the second industrial revolution between 1870 and 1914. Together with petroleum and steel, they led to new products and … [Read more...]

4 Benefits for Business Video Marketing

In 2019 video marketing has become an essential component for business plans for companies both small and large. The recent boom to the video industry makes a great deal of sense when we consider the way that people prefer to consume information today. While some people still prefer to read copy, the overwhelming majority of consumers prefer to watch a video. Let’s face … [Read more...]

Business Services Worth Investing In

Businesses can either be failing or successful, and which one yours is greatly depends on using the different available services to your advantage. When your business is small, you might be able to handle everything on your own, but as it grows, you need to find capable people to assist in certain areas of the business to keep it running smoothly. A great business starts with … [Read more...]

6 Free Mobile Video Editing Apps for Instagram’s IGTV

The Facebook-owned Instagram has now become a formidable rival of YouTube with one of its most recent additions ‒ the IGTV. Seriously, can this social media platform get any cooler? This new video feature allows you to upload long-form content, and makes it relatively easier for an average user to view due to its vertical nature. This recent addition is available on the … [Read more...]

3 Easy Methods to Create Video Content Without a Video Camera

Did you know that you don’t need a video camera to create video content? As strange as that statement may sound, it’s actually true, and there are other methods that you can use to create video footage. While this doesn’t mean you should throw your video camera in the trash can, knowing a bit more about the alternatives that are out there can be helpful and will allow you to … [Read more...]

Tips for Making Your Startup Look Bigger and More Professional

Being a startup owner isn’t easy. Not only do you have to keep your operations running but you also have to make sure your business looks big and professional. In the business world, you don’t often get a second chance, and making a good first impression is an absolute must. In case you’re a rookie entrepreneur, chances are you could use some help when it comes to making your … [Read more...]

4 Low-Cost/High-Value Ways to Market Your Small Business

As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]

How To Use Video Marketing In Different Stages of the Buyer’s Journey

People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are four different stages of buyers’ journey, and we will briefly explain how to … [Read more...]