Want to know the best way of boosting customer profitability? Improve customer service. A recent infographic from SalesforceDesk.com says that 70% of consumers would continue to do business with you if you resolve a complaint. The infographic also says that 9 out of 10 consumers would pay more to …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Tips for Perfecting Your Elevator Speech
I belong to a couple of different groups on LinkedIn, and every once and a while a discussion will pop up asking people to describe what they do in five words or less. While this isn’t always an easy task, it is interesting to read some of the responses. Sadly, most of them aren’t memorable and I …
Mastering the Art of Persuasive Writing
I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to …
The Business of Podcasting: Radio Interview with Bo Bennett
Dean Rotbart interviews Bo Bennett, a self-described “serial entrepreneur” who has started and sold several successful businesses and also hosts seven active podcasts, which range in topics from public speaking to marketing to science. In this interview, Bo discusses some of the benefits that a …
7 Disastrous Blogging Mistakes That Must Be Avoided At All Cost
You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to …
5 Ways to Build Your Email List Using Content and Calls to Action
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
