Facebook is a popular platform for small businesses to engage their customers and advertise to potential customers. With 1.5 billion users now on Facebook, it’s no wonder that businesses are pouring more time and money into it. This infographic, put together by Tom Hopkins of One Productions, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Six Pitfalls to Avoid When Writing a Case Study
Do you use case studies in your marketing program? If not, maybe you should. They’re battle-tested content marketing tools that make an impact. That’s why they're a staple of many content marketing programs. Put simply, case studies pack a powerful punch. They also provide a good return on …
Case Studies: What They Are and How They Can Help Promote Your Small Business
When I first started writing marketing content for small businesses, I was mainly hired to write for their websites (think home, about, and service pages), pamphlets, and online blogs. However, in more recent times, I’ve been turned on to this great new marketing avenue called case studies. And I’m …
How Long Should Your Small Business Emails Be?
Just last month, I started feeling extremely overwhelmed by all of the emails I was getting in my inbox daily from companies that I’ve either done business with in the past or currently do business with. In fact, it was getting to the point that, every morning when I opened my email, I felt kind of …
How to Create an Effective Emotional Marketing Campaign
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your …
4 Basic Elements of a Solid Marketing Plan
When it comes to marketing your small business, you have a ton of options and avenues to consider. For instance, there’s your website and deciding what to put on it, both in text and images, and even whether or not to have a blog. You have to think about social media too, as well as which platforms …
