When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Advise, Advocate and Collaborate: An Interview with Mark Grisafe of M. Grisafe Architect
In this edition of Monday Morning Radio, host Dean Rotbart interviews Mark Grisafe of M. Grisafe Architect about the challenges facing small business owners who operate on a local level. In the interview, Mark talks about how his business has evolved since he opened the doors ten years ago and how …
How to Make Your Events More Fun (and More Profitable)
One of the best ways to build your business and to establish yourself within your community is to hold an event and invite the major players as well as the audiences who admire them. You can set this up in a number of ways, from a small and intimate conference to large and extravagant conventions. …
Six Steps for Success in the New Year
As the year is coming to an end, now is the time to start planning for next year’s business success. Regardless if you hit your sales and profit goals or not, analyzing this past year’s successes and challenges will bode well for your business in the coming year. Because we are all so busy, very …
A Book for Every Business Owner: An Interview with Julie Anne Eason
Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their …
How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
