Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Psychology of Logo Designs: An Infographic
There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an …
WARNING: Your Content May Be Plagiarized Without You Knowing It
Just a couple weeks ago, a client contacted me and asked me to write a health-related article for her. She even provided a sample of one that was similar to what she wanted. It was from a fairly well-followed blog, so I was absolutely shocked when, upon researching the information, I discovered that …
6 Keys to Delivering Epic Customer Service
Want to know the best way of boosting customer profitability? Improve customer service. A recent infographic from SalesforceDesk.com says that 70% of consumers would continue to do business with you if you resolve a complaint. The infographic also says that 9 out of 10 consumers would pay more to …
Tips for Perfecting Your Elevator Speech
I belong to a couple of different groups on LinkedIn, and every once and a while a discussion will pop up asking people to describe what they do in five words or less. While this isn’t always an easy task, it is interesting to read some of the responses. Sadly, most of them aren’t memorable and I …
Mastering the Art of Persuasive Writing
I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to …
