With today’s society being so visually focused, infographics are a great way to share your company’s knowledge, products, and services with the rest of the world. In essence, they allow you to tell your story or share your goods in a way that is simple, easy-to-understand, and appealing to your …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
If You Are a Business Owner, You Need a Headshot – From a Professional
After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed …
Common Sense Marketing: 5 Questions with Robert Fukui, CEO of High Point Marketing
Robert Fukui, President and CEO of High Point Marketing, talks about how his years of experience in sales and marketing led him to start his own marketing consulting business. What are the primary service(s) or product(s) that your business provides? My company offers marketing consulting that …
8 Local Marketing Trends That Can Boost Profitability
Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to …
Direct Mail Is Making a Comeback
Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact …
The Psychology of Logo Designs: An Infographic
There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an …
