I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Business of Podcasting: Radio Interview with Bo Bennett
Dean Rotbart interviews Bo Bennett, a self-described “serial entrepreneur” who has started and sold several successful businesses and also hosts seven active podcasts, which range in topics from public speaking to marketing to science. In this interview, Bo discusses some of the benefits that a …
7 Disastrous Blogging Mistakes That Must Be Avoided At All Cost
You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to …
5 Ways to Build Your Email List Using Content and Calls to Action
Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
Which Graphics Work Best for Reaching Your Target Audience?
According to Pew Research Center, 28 percent of online adults use Pinterest and 26 percent use Instagram. Additionally, YouTube reports that they currently have over 1 billion users. What these types of statistics tell us is that we are slowly becoming a more visual society in our online experience, …
Reaching Across the Register: An Interview with Pamela Herrmann
Dean Rotbart interviews Pamela Herrmann, a customer acquisition and retention expert and founder of Reach Across the Register. Reach Across The Register is a company that specializes in relationship marketing and supports business owners through training, education and consulting. In this …
