Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Bait and Switch Marketing Woes
As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
How to Find a Reputable Freelance Writer for Your Business
Chances are good that you started your business because you’re good at what you do. Hopefully you love it too, but there is no doubt that you have qualities that help you excel in your particular field, which is why you decided to take the often difficult journey to business ownership and sell your …
Cause Marketing Really Works
A small business with virtually no budget can earn itself profitable marketing visibility if it thinks creatively and aligns itself with the right cause. Customers and celebrities alike will break all the conventional commercial rules when they feel they are doing so for a worthwhile charity or …
Don’t Let the Mobile Trend Pass You By
A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website. According to the 2013 …
The #1 Mistake Small Businesses Make on Their Website Content
As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their …
