SaaS businesses sell services, which is very different from selling tangible products. Because these are intangible products, it can be a lot more difficult to engage people using traditional marketing strategies and efforts like social media. SaaS businesses have to take a different approach, and …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Best Blog Post Topics for Small Businesses
Introduction Why do small businesses often have blogs on their websites? Blogs are a great way to share your small business’s achievements, goals, history, and more. They also come with the added benefit of increasing the searchability of your business when you incorporate SEO terminology into …
Bad-vertising: 5 Things Not to Include in Your Adverts
Advertising is one of those skills that takes knowledge of consumers and their spending habits to get right. While many companies deal with advertising in-house, this can quickly go wrong if the wrong things are included. Sometimes it's just not right for the customer, but other times it is against …
Tips for Marketing a New Brand
You might have the best product in the world, but it’s going to be useless unless the right customers know about it. Although marketing has become easier than it was fifty years ago, it has also become super-competitive. So in this article, we’ll share six useful tips that can help you reach your …
Branding the Right Way: Why Image Matters in Business
Image is everything and nowhere is this more real than in the business world. Customers tend to associate how you look with your levels of success and what they expect from you. If you dress like an ordinary person or furnish your office with a regular kind of furniture, then you may not get serious …
How Much Does Google Care about Word Count?
When creating a blog post or updating a website, you may ask yourself how many words should you have on a page to drive long-term SEO results. John Mueller, Webmaster Trends Analyst at Google, made it clear that word count no longer matters in Google rankings. Why? Because it’s not indicative of …
