Social media has grown exponentially over the past few years, becoming one of the most important digital marketing channels. Given the fact that more than 4.62 billion people globally use social media platforms, this presents a huge opportunity for small businesses to reach customers, build …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How Small Businesses Can Better Utilize Email Marketing
You may have heard people say that email is the old way of doing things. While email has been around for decades, there are many reasons that it remains the best way for small businesses to reach their target markets. We'll take a close look at email marketing. Consumers Prefer Email According to …
5 Mistakes Small Businesses Make with Their Marketing
Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your …
How to Use Outbound Sales Strategies to Accelerate Revenue Growth
Outbound sales has been a staple of B2B sales strategies for decades. With the rise of inbound and digital marketing, outbound has grown less popular. However, outbound sales still provides numerous advantages, especially for growing businesses that are ready to accelerate their revenue growth. The …
The Importance of Product Packaging and Branding
A while back, people did not think much about their packaging. The products would be put in plain boxes for the sole purpose of getting the product to the consumer intact. Over the past year, however, people have realized why they need to invest more in their packaging and branding. Here are the …
How SEO and PPC Strategies Can Work Together to Drive More Leads
Do you think SEO and PPC should always be two separate entities? Think again. You can actually combine them in your digital marketing strategy to deliver incredible results you never expected. By pairing them the right way, you’ll be able to attract more visitors, increase organic traffic, and …
