Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

8 Local Marketing Trends That Can Boost Profitability

Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to consider doing something similar. The introduction of more ALS-types services … [Read more...]

Direct Mail Is Making a Comeback

Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact that there is some “snail mail” for her. She is not alone. In an age in which … [Read more...]

The Psychology of Logo Designs: An Infographic

There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important. As a small … [Read more...]

WARNING: Your Content May Be Plagiarized Without You Knowing It

Just a couple weeks ago, a client contacted me and asked me to write a health-related article for her. She even provided a sample of one that was similar to what she wanted. It was from a fairly well-followed blog, so I was absolutely shocked when, upon researching the information, I discovered that a large portion of the content was plagiarized. I mean word for word paragraphs … [Read more...]

6 Keys to Delivering Epic Customer Service

Want to know the best way of boosting customer profitability? Improve customer service. A recent infographic from SalesforceDesk.com says that 70% of consumers would continue to do business with you if you resolve a complaint. The infographic also says that 9 out of 10 consumers would pay more to ensure good customer service. Building customer loyalty by improving customer … [Read more...]

The Business of Podcasting: Radio Interview with Bo Bennett

Dean Rotbart interviews Bo Bennett, a self-described “serial entrepreneur” who has started and sold several successful businesses and also hosts seven active podcasts, which range in topics from public speaking to marketing to science. In this interview, Bo discusses some of the benefits that a podcast can have for a business, which include reaching potential customers and … [Read more...]

7 Disastrous Blogging Mistakes That Must Be Avoided At All Cost

You know that blogging is important for your business, but it's easy to feel lost while blogging. Your eyes are on the computer screen, and you have no clue about what to write or how to make your posts interesting. You struggle at times to keep your readers from being bored, and you do not want to waste the space by writing something that does not add value. But the question … [Read more...]

5 Ways to Build Your Email List Using Content and Calls to Action

Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that extends beyond basic lead generation goals. One of the challenges many small … [Read more...]