Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Use the Upcoming Holidays to Help You Grow Your Small Business

With the holiday season just a short time away, you might already be thinking about everything that this particular time of year entails for your small business. If sales normally increase during these festive winter months, then you’re likely excited about the opportunities that lie ahead. However, if you’re one of the companies that struggle to make ends meet around … [Read more...]

20 Ways to Boost Your Website’s Conversion Rate

You can have the most visually appealing website in the world, but if it isn’t turning potential clients into paying customers, then it isn’t really doing you any good. It has to reach right out and grab the readers by the collar, pulling them in closer, and making them want to order your goods or services NOW. So, if yours doesn’t have that must-act-right-this-moment … [Read more...]

Top Apps for Small Business Marketing (Infographic)

For small business owners with a smart phone, managing your company’s marketing efforts is now easier than ever. This infographic, submitted by Justin Green of M2 On Hold, provides a list of the best apps for project management, social media management, project collaboration, file sharing, and keeping up with digital developments. … [Read more...]

Time to Hang Up Your Shingle? Tips for Effective Business Signs

If you are ready to launch a brick and mortar small business, it is time to “hang out your shingle.” The idiom dates back to the early days of our country when many professionals – including lawyers and doctors -- worked out of their homes. They often hung up a roof shingle with their names and type of service near the front door to show they were open for business. Of … [Read more...]

Effective Communication: 5 Questions with Elizabeth Eames, Owner of Contemporary Communications Consulting

We interviewed Elizabeth Eames, Owner of Contemporary Communications Consulting based in Brooklyn, New York, to get insight into the communications business and how it can benefit a small business owner. What are the primary service(s) or product(s) that your business provides? Contemporary Communications Consulting is a full service communications and marketing firm with … [Read more...]

12 Reasons You Should Have a Video on Your Website

With the rising popularity of video-based sites like YouTube, Vimeo, and the newly released Periscope (by Twitter), Internet users everywhere are proving that this form of media is the next big thing. The question is then, do you currently have one on your website, allowing you to join in on this trend and boost your favor among your target audience? And if the answer is no, … [Read more...]

Publishing for Positioning: 5 Questions with Jessica Dawson, CEO of Maven Publishing

Jessica Dawson, CEO of Maven Publishing USA, answers our 5 questions and gives insight into the world of book publishing and how being a published author can benefit the small business owner seeking to stand out from their competition. What are the primary service(s) or product(s) that your business provides? Maven Publishing USA is a boutique publishing house for small … [Read more...]

The Pros and Cons of Business Podcasts

Not too long ago, I was interviewed for a podcast that will be posted on a site about doing what you love for a living. It was a great experience and, while I hope it helps some listeners take a leap of faith and do what they love to, it got me thinking about podcasts in general and what advantages and disadvantages they offer small businesses who are considering doing them in … [Read more...]

Should You Start a Company Blog?

With so many different marketing avenues to consider for your small business, it can be overwhelming to say the least. Not only are there offline options, like print ads and television, but there is the Internet to consider too. This means setting up web pages, creating social media accounts, and more. So, what about a company blog? Should you start one if you don’t have one … [Read more...]

Infographics 101

With today’s society being so visually focused, infographics are a great way to share your company’s knowledge, products, and services with the rest of the world. In essence, they allow you to tell your story or share your goods in a way that is simple, easy-to-understand, and appealing to your audiences’ eyes. However, they can also cause a little bit (or a lot) of anxiety if … [Read more...]