Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

A Book for Every Business Owner: An Interview with Julie Anne Eason

Julie Anne Eason, a professional writer and writing coach, talks with host Dean Rotbart about how and why every business owner can (and should) become a published author. Through her Business Book Writing Lab, she helps business owners in all industries write their book, market it, and build their businesses in the process. When talking about why a business owner should … [Read more...]

Why So Many Entrepreneurs Are Publishing Books

It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Some of them, such as Zillow Talk: The New Rules of Real Estate, written by Zillow CEO Spencer Rascoff and his chief economist, Stan Humphries, dive deeper into the author’s industry and how to thrive in it. Others, such as Do … [Read more...]

The Education Engine: An Interview with Rich Carr

Dean Rotbart talks with Rich Carr in this interview about The Education Engine, a system that business owners can use to create online courses, or even online universities, on any topic. Mr. Carr discusses how creating an online course can serve multiple purposes. It can, of course, be a money-making venture, where you charge people to take the course, but it can also be a … [Read more...]

6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social media, I will illustrate the opposite. As a marketing professional I am … [Read more...]

What to Do When Writer’s Block is Killing Your Blog

Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]