The Coronavirus pandemic, which caused thousands of companies to go bankrupt in 2020, has forced many entrepreneurs to rethink how they do business. After all, smarter people who immediately took the problem seriously and implemented new ideas incurred smaller losses. This applies to both state and …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Video Marketing Could Take Your Business to a Whole New Level
Videos are how the new generations consume media. It is how they learn to think about difficult topics and how they communicate across social media. Websites like YouTube have become hugely lucrative by allowing people the chance to upload all of their videos onto one ‘page’ or account. Media …
How to Attract the Right Customers to Your Business
If you are a supervisor, manager, or business owner, you are probably focused on new customer acquisition. After all, the only way your business is going to grow is if you find a way to attract new customers. At the same time, customers today are more intelligent than they ever have been in the …
Key Benefits of Using SMS Marketing in Your Business
After a potentially rocky last year or so due to a global pandemic, election, and other uncertainty, you may have found that your business sales have been lacking or that you’re not getting the growth you hoped for. If so, it’s time to gear up your marketing efforts. Digital strategies are more …
Print Is Powerful: 5 Reasons Printed Media Is Still Relevant in a Digital World
The print industry has been around since the 15th century when the printing press was first invented. This makes it practically ancient when put alongside newer media, particularly digital media. Indeed, there are those who believe that print has become an ineffective and irrelevant advertising and …
5 SEO Tips to Increase Organic Traffic to Your eCommerce Site
In 2020, online retail sales in the United States hit an all-time high of 14.4% of the total retail by hitting $794.50 billion. This spike was due to Coronavirus restrictions that forced a change in shopping trends and consumer habits. More people are now shopping online and having goods …
