Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Why Share Content I Don’t Create?

Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems.  And there is a simple reason why: it is social space.  That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement.  Except when they’re not.  And that’s when your business really has a problem. Too … [Read more...]

Boost Your Business: Three Ways Having a Book Helps

Stop me if you’ve heard this one already: “A book is the new business card!” I’m hearing it everywhere, too, and while that is a true statement in many ways, there is much, much more to the story. Yes, when a new contact you meet asks for your business card and you’re able to point them toward your book instead, it’s impressive! It’s a much better representation of your … [Read more...]

Why Discount Pricing Does Not Work

A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it very rarely leads to increased profits. More times than not, it will … [Read more...]

When It Pays to be Small

Small business owners often lament that they can’t compete with the big dogs in their industries. This may be true on some levels. But there are several distinct advantages to being small that can bring success to even the most outsized small businesses. The most obvious way it pays to be small is when it comes to customer service. Small businesses tend to naturally shine in … [Read more...]

Boost Customer Service With 3 Essential Keys to Marketing Success

I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but not always.) And while it may seem like they only lost the amount of the … [Read more...]

Craft Beer and Your Business

No, I’m not suggesting you start a brewery (necessarily, but if you do, please let me know!) and I’m not suggesting you start drinking lots of craft beer (necessarily, but if you do, please let me know!). What I am suggesting is that there are commonalities we can be proud of as niche-based, small businesses with the craft beer culture (note I avoided the term, … [Read more...]

A Look at Slogans and Taglines

Company slogans or taglines have a long history in advertising. Some of the first popular slogans include Ivory Soap’s “99 and 44/100ths percent pure” tagline which was used with the product’s debut in 1879. In 1886, Coca-Cola used the slogan “Drink Coca-Cola”, and since 1896, The New York Times has used the tagline “All the news that’s fit to print”, a tagline that still … [Read more...]

Telling Your Small Business Story Like the Trailer of a Box Office Hit

Just yesterday, I was helping at my aunt’s small-town bakery, as I often do to step away from my computer and move my body, and a woman came in to get her favorite donut. Although I expected it to be like most any other transaction—she would tell me what she wanted, I would make small talk while bagging it up, she would pay, then I would bid her a good day while watching her … [Read more...]

How to Market Your Small Business When You Don’t Like to Toot Your Own Horn

Marketing comes easier to some people than it does for others. Take me, for instance. I hate marketing. There. I said it. I don’t mind marketing for other people as I rather enjoy helping small businesses get their name out in the mainstream by providing “content that sells.” But when it comes to marketing myself, I struggle. And struggle. Sound familiar? Although there are … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]