When creating a blog post or updating a website, you may ask yourself how many words should you have on a page to drive long-term SEO results. John Mueller, Webmaster Trends Analyst at Google, made it clear that word count no longer matters in Google rankings. Why? Because it’s not indicative of …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Voice Is the Future of Marketing
The basic concept that drives the marketing discipline is the connection between the marketer and the audience. Lack of effective connection comes from poor or broken communication channels. There has been an immense transformation in the modern world, and the outdated marketing styles no longer …
Your Go-to SEO Checklist for 2022
SEO is a long-term commitment, according to experts in the field, like Mediagroup. On the other hand, SEO checklists don't make this fact clear. Instead of listing discrete activities, they read as if SEO is concluded once you've completed them all. Let's check it out. A Checklist of SEO …
Non-Linear Storytelling with Enterprise-Grade Digital Storytelling Software
What’s a ‘Non-Linear’ Digital Story, and How Are They Made? Digital storytelling is the best way available today to communicate complex stories and add emotional impact. Digital stories are incredibly powerful tools for motivating people to action, enhancing educational programs, and creating …
Top 10 SEO Best Practices for Blog Traffic and Engagement
SEO is the process of improving your website's ranking and appearance in organic search results. This will not only help you grow traffic, but also make sure that potential customers are able to find what they're looking for with ease! New technology has made it possible for search engines like …
Why Does Every Business Need Effective Customer Loyalty Programs?
A customer loyalty program is a strategy where businesses reward customers for brand engagement and repeat purchases. The tactic is gaining popularity among businesses all over the globe. As per an Accenture study, more than 90 percent of companies in the U.S. have some form of loyalty program in …
