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5 Ways to Optimize Your Website and Increase Traffic

5 Ways to Optimize Your Website and Increase Traffic

As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website.

Improve the SEO

Search engine optimization (SEO) means your website puts emphasis on using certain keywords to appear in more search engine results. For example, if you want to reach people who search “toothpaste sellers near me”, you will want to talk about toothpaste with high-authority links in your article.

Make sure you focus on improving the SEO for your industry, so you can draw in the right types of customers. You will need to go through your website, apply it to multiple pages and do your best to continuously work on your SEO rankings.

Hire IT Services

As you focus on SEO, you should look into information technology (IT) for your business. Many businesses will work with IT companies to receive help when they face technical issues and problems. If your business depends on technology to properly function, you need an IT service to help you maintain your business.

For example, you could hire some of the managed IT services in Johannesburg Netsurit offers, or a managed IT service in your area, along with similar technical services. Make sure you look into your local options to see if you can hire an IT service to assist you with your technology. By doing this, you can have them look at your website, find ways to improve it, and focus on drawing in more traffic.

Increase Web Page Loading Speeds

If you want to gain more viewers and keep them there, you need to make sure your webpage loads quickly. If you don’t have a quick-loading website, people will leave it and find a different one. This means you must do your best to ensure your website will load in a second or so to avoid problems and annoying your visitors.

You can increase the webpage loading speed by improving your browser and optimizing your website. For example, you could make the image file sizes smaller, so they will load quicker when people click on links. Look into these details and focus on making your website quicker to keep your new visitors.

Get Involved With Blog Posts

You also want to direct more people to your site by getting your links on other websites. While doing so can be difficult to do on your own, you can work with other companies by writing guest blog posts for them. By doing this, you can include links to your website and use them to get some new visitors to it.

On top of that, if you write guest blog posts, you can create content about your industry and draw in new readers. Since people who read your posts will most likely have an interest in your business, you can increase your odds of drawing those new people to your website.

Utilize Your Social Media Pages

You can also use your social media pages as another way to increase your website traffic. For example, you could add links to your website on the social media pages, so people will click on and visit them. You can also share the blog posts you write on these accounts as another way to draw people in and catch their attention.

Your business can advertise specific pages for your website, such as product pages or your contact information. It never hurts to share these things, so go through them, determine which ones you want people to pay attention to, and create posts about them on your social media platforms.


As you focus on optimizing your website, you can gain more traffic and customers to boost your sales. These five ideas will help you with your website, so make sure you go through each one and apply them to your business. That way, your business can get more traffic and continue to grow.

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by Lizzie Howard // Lizzie Howard is a Colorado native who after graduating from the University of Colorado spends her time as a freelance writer. When Lizzie isn’t writing, she enjoys going on hikes, baking for her friends and family, and spending time with her beloved yellow lab, Sparky.

Opinions expressed by contributors are their own.