Online Traffic

5 Ways to Optimize Your Website and Increase Traffic

As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website. Improve the SEO Search engine optimization (SEO) means your website puts emphasis on using certain keywords to appear in more search engine results. For example, if you want … [Read more...]

What Website Metrics Should You Pay Attention to and Which Should You Ignore?

There are a lot of numbers and more data available to you regarding your site than one person can manage. Yet, it is very important to understand these metrics to know if your website is on the right path. The alternative is that your website could be headed for failure because you didn’t understand your metrics. Luckily, there is a lot of data that you can safely ignore. … [Read more...]

How to Beat Your Competition in the Crowded Online Space

In recent years, the online space has been a pretty crowded place for businesses, with each one vying to reach the coveted first three organic listings for their main keywords. But these days the space has become even tighter, with more businesses moving online as they closed shop in their brick-and-mortar stores, and their customer base moved to shopping online due to the … [Read more...]

Myths About Site Traffic and Optimization

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections. We often get asked: How much traffic do I need before I start optimization? Do I get enough traffic to my site to even consider … [Read more...]

10 Ways to Increase Traffic with Blog Writing Tricks: Online Writing Tricks to Increase Blog Traffic

There are a variety of simple changes that you can make to your blog writing that can increase traffic to your blog and have a significant effect on its long-term growth. Rather than relying on search engine optimization (SEO) tricks that could get your blog flagged as spam in a future Google algorithm change or a change by other leading search engines, focus on writing blog … [Read more...]

Benefits of Incorporating Online Advertising into Your Marketing and Advertising Campaign

Advertising online is a great way to reach a vast audience. In today's society, many people spend more time online than they do watching television and listening to the radio, which were once the main advertising platforms many businesses used. However, with the popularization of the internet, more businesses are using it as an opportunity to reach their customers more … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]