In recent years, the online space has been a pretty crowded place for businesses, with each one vying to reach the coveted first three organic listings for their main keywords. But these days the space has become even tighter, with more businesses moving online as they closed shop in their brick-and-mortar stores, and their customer base moved to shopping online due to the Coronavirus. So, whether you sell nursing scrubs, baby gifts, or work in the legal space, everyone has the same question: how do you stand out amongst your competitors and attract customers to shop at your business, or engage in your service, when there are just so many similar choices?
Identify Your USP and Excel at It
Ask yourself the question we just mentioned above: why should people do business with you? What do you have that sets you apart from your competitors? You will need to sit down and really think, what is your USP, unique selling proposition? What makes your business special and different from businesses similar to yours? Your USP can range from quick delivery, lots of choices and selection or better pricing and coupons. Basically, you need to identify what makes you unique, and figure out if it is enough to attract customers to your store.
Excel at customer service. I say this so strongly because the best advertisement and way to have your customers shop by you again and become lifetime customers is by having great customer service. You may have the lowest prices on the web, but if your customer service stinks then in the short run it may seem like you will do better than your competition, but not for long. The negative reviews will grow and warn potential customers to stay away from your business, and your reputation will be tarnished. By going out of your way to keep your customers happy and ensuring that they have a positive experience with your company will not only turn them into a returning customer, but they will tell others about your business and bring you more customers. At times it may seem like you are losing out by giving in to your customer to keep them happy, but in the long run you are the one that is gaining.
Take a step back and see how you can make your business more appealing to the potential customer. Think out of the box and do something different. People like different and exciting, even if it is nothing major. Sometimes adding a small personal touch to your service can make all the difference in making it about the customer and making them feel great, which is a real win because who doesn’t want to feel great?
It’s also a good idea to take a look at your competitor’s website and see not only what they are doing right, and obviously try to implement those things on your site, but also what they are doing wrong or lacking in so you can do things differently. Sometimes it’s best to have someone else take a look at your website with a fresh pair of eyes to see what they think would add value to your site.
Above all, try to put yourself in your customer’s shoes and treat them in a way that you would want to be treated. Don’t get too caught up in following your competitors’ sites, focus on being the best that you could be and you will see that your business will soar, and your list of happy customers will steadily grow.