Customer Experience

Why Customer Loyalty Is Important and How to Attain It

Customer loyalty, simply put, is a consumer’s willingness to purchase or work with a brand or establishment again and again. This is the outcome if a customer has a positive customer service experience and is satisfied with the product or service. Loyal customers are the ones who are going to purchase products even if they’re not on sale and are the ones who will recommend your … [Read more...]

Develop an “Otherness” Mindset: 4 Effective Strategies to Engage Your Customers

In a 1921 article for Vanity Fair, Robert Benchley observed that there are two classes of people: those who divide people into two classes and those who do not. From my vantage point, people can be divided into those who understand and practice “otherness” and those that do not. When I use the word “otherness,” I am referring to actions that give high priority to the needs … [Read more...]

5 Ways to Keep Your Customers Coming Back

You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority. A paying customer isn’t just paying for your products, they’re also providing an advertising service by recommending you to others. And … [Read more...]

3 Ways Customer Service Can Be Used as an Effective Marketing Tool

Gone are the days of traditional marketing techniques. Billboards, pamphlets, flyers, and radio ads just don’t pack the same punch that they once used to. Customers are done with gimmicks and mass marketing campaigns. Instead, people place more stock in what they or their friends experience directly. In order to be truly competitive in today’s market, business owners need to … [Read more...]

Adapting Your Business to the Rapidly Changing World

Business isn’t what it used to be. With so many ways to connect with consumers worldwide and an entirely new market of competition, the necessity to stay ahead of the pack and find innovative ways to succeed is more imperative than ever before. Many old school businesses, especially those established in the decades prior to the big internet boom, were founded on models that … [Read more...]

How to Attract Clientele to Your Bar

It seems that the bar industry has seen better days than these past few years. As prices of almost everything we use daily are on the rise, many bars have to face half-empty Friday nights, as liquor has become considerably cheaper in a supermarket. Those few faithful customers that still patronize your bar are probably attracted by the atmosphere and social networking. Here are … [Read more...]

Reaping Big Rewards from the Shopping Small Movement

The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these businesses have on the local community. In fact, more than double the number of … [Read more...]