Customer Experience

5 Ways to Keep Your Customers Coming Back

You don’t need a business degree to know that it’s returning customers who are the lifeblood of any business. While it’s important to attract new customers to your products, customer retention should also be considered a huge priority. A paying customer isn’t just paying for your products, they’re also providing an advertising service by recommending you to others. And … [Read more...]

3 Ways Customer Service Can Be Used as an Effective Marketing Tool

Gone are the days of traditional marketing techniques. Billboards, pamphlets, flyers, and radio ads just don’t pack the same punch that they once used to. Customers are done with gimmicks and mass marketing campaigns. Instead, people place more stock in what they or their friends experience directly. In order to be truly competitive in today’s market, business owners need to … [Read more...]

Adapting Your Business to the Rapidly Changing World

Business isn’t what it used to be. With so many ways to connect with consumers worldwide and an entirely new market of competition, the necessity to stay ahead of the pack and find innovative ways to succeed is more imperative than ever before. Many old school businesses, especially those established in the decades prior to the big internet boom, were founded on models that … [Read more...]

5 Marketing Lessons that You Can Learn from Retail E-Commerce

E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay relevant. Aside from just offering online channels to your customers, there is another … [Read more...]

How to Attract Clientele to Your Bar

It seems that the bar industry has seen better days than these past few years. As prices of almost everything we use daily are on the rise, many bars have to face half-empty Friday nights, as liquor has become considerably cheaper in a supermarket. Those few faithful customers that still patronize your bar are probably attracted by the atmosphere and social networking. Here are … [Read more...]

Reaping Big Rewards from the Shopping Small Movement

The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these businesses have on the local community. In fact, more than double the number of … [Read more...]

Customer Experience for the Win: Radio Interview with Denise Graziano

Denise Graziano is interviewed in this episode of Monday Morning Radio about the importance of customer experience for a business. Customer experience, says Denise, is what sets successful businesses apart, more so than price or even the business’ products. Yet, 60% of businesses are not addressing customer experience in any meaningful way. Denise talks about the difference … [Read more...]

Are You Setting the Wrong Client Expectations?

Think about your favorite restaurant. Imagine yourself going through the entire dining-out experience: walking in the door, getting a table, placing your order, receiving your food, and finally eating it. Since this is your favorite restaurant we’re talking about, you probably know exactly what to expect. You may even know what you would order and precisely how long your food … [Read more...]