Are you a small business owner and want to understand what SEO is and how it works? Then you'll want to read a beginner's guide that answers all your questions. Running a small business is difficult. Many firms fail in the first year, and even fewer survive the next five years. Even businesses …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Tailoring Your Marketing Strategy to Your Target Customers
33.7 million small businesses currently operate in the United States, accounting for nearly 100% of all businesses. However, only about 66% of small businesses survive for two years on average, while only 50% are still around five years down the line. Failing to implement a solid marketing …
Exposure Resources: Tools That You Must Use When It Comes to Marketing
Owning a business, whether a multi-billion dollar corporation or a startup still in a stage of infancy, requires a great deal of patience and skill in order to get the business running properly. In order for a business to make a profit, you have to know how to market yourself. To do this, you …
The Best Marketing Trends for Small Businesses
The Coronavirus pandemic, which caused thousands of companies to go bankrupt in 2020, has forced many entrepreneurs to rethink how they do business. After all, smarter people who immediately took the problem seriously and implemented new ideas incurred smaller losses. This applies to both state and …
Video Marketing Could Take Your Business to a Whole New Level
Videos are how the new generations consume media. It is how they learn to think about difficult topics and how they communicate across social media. Websites like YouTube have become hugely lucrative by allowing people the chance to upload all of their videos onto one ‘page’ or account. Media …
How to Attract the Right Customers to Your Business
If you are a supervisor, manager, or business owner, you are probably focused on new customer acquisition. After all, the only way your business is going to grow is if you find a way to attract new customers. At the same time, customers today are more intelligent than they ever have been in the …
