In the modern entrepreneurial world, marketing is an important aspect that every business should strive to achieve. It helps create brand awareness and generates leads for your business which might later translate to sales. However, using your employees to market your business might not be a viable …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
4 Ways High Quality Leads Can Propel Your Sales Growth
When sourcing leads for sales, an abundance of average leads is fine, but a smaller volume of high-quality leads is better, especially in terms of sales and growth. Why is this the case? Below we’ll explore four different ways that these high-quality leads can propel sales growth. Through …
5 Creative Marketing Ideas to Use in 2021
Staying up-to-date with the latest marketing strategies can be a challenge in today’s dynamic and ever-changing business landscape. But there are creative and effective marketing solutions for brands that are striving to make an impact in their niche or industry. This can include starting an online …
How Can a PPC Agency Help Increase your B2B Conversion Rates?
Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through …
Do You Know Where Your Leads Are Coming From? Here Are 5 Ways to Find Out
Unless you know the source of the leads you generate, you will have a tougher time converting prospects into paying customers. Thankfully, there are a few key ways to work this out, and modern tools to make this as efficient as possible, so here are just a handful of options to consider if you want …
A Guide To Successful Email Marketing
Today, many companies are using email marketing software to help them reach their audience and stay in touch with customers. The purpose of email marketing is to acquire new customers and to keep existing customers satisfied with the services or products that you’re providing them. When you utilize …
