Today’s marketing is so tightly intertwined with advanced technologies that it’s become one of the most dynamic domains in the world. In fact, there is a clear distinction between classic marketing and digital marketing, with the latter dominating the show. Digital marketing is also one of the …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Starting Your Startup – Should You Pay for Influencer Content?
Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on …
3 Foundations of Successful SEO for Online Breakthrough of Your Business
A good SEO strategy makes the difference between making your business easy to find on the Internet or being lost in a sea of thousands of other businesses who also want to stand out. With Google’s ever-changing algorithm, it may seem impossible to know what’s effective at any given time. However, …
How to Start a Digital Marketing Agency
Starting a digital market agency was a big challenge in the past because there were so many roadblocks like barriers to entry, underdeveloped digital platforms, and high start-up costs. Luckily, times have changed. You can now create a fully functional digital marketing agency in just a few …
What is SEO: An SEO Guide for Small Businesses
With all the paralyzing technical aspects of Search Engine Optimization (SEO), it’s normal for small businesses to feel overwhelmed when running an SEO campaign. However, despite how challenging the endeavor might be, not implementing SEO can hurt your small business big time. You’ll miss out on …
Offline Ways to Promote Your Online Business
It’s no secret that the ecommerce industry is booming, but running an online business is no easy task, and the competition is fierce regardless of the industry you’re in. To succeed, ideally, you’ll have both an online and offline promotional strategy. With that in mind, here are a few offline ways …
