Reviews are a double-edged sword-- too many negative reviews can tarnish the online reputation of a business, while positive reviews will boost product sales. While they are subjective to customers’ unique experiences, business reviews are a critical element of online reputation management. The …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
What Real Estate Agents Get Wrong About Marketing
Whether you are an experienced real estate agent or a relative novice in the field, you should have a well-defined real estate marketing strategy in place to be successful. Marketing is the foundation of your business, and if the foundation is not sound, then before you know it, your business could …
5 Ways Personalization Can Help You Boost Conversions
We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories …
5 Tips for Using Instagram for Business
As one of the most popular and widely used social media platforms, Instagram has become imperative for businesses, entrepreneurs, and communities to promote their products and services. With over 100 million users active on the platform and new and advanced options for businesses to promote, grow, …
The Best Ways to Improve Sales for Your Company
Maximizing profits and growth are the primary goals of most businesses, so how can you increase your profits and hasten growth if not by improving your sales? Sales play a pivotal role in building a healthy relationship between customer and business, which accelerates business growth. Let’s see some …
How Long Does Link Building Take to Impact Rankings?
If you are wondering whether link building is the right SEO strategy to employ, one of your main questions will concern the time frame over which any efforts you make to earn high quality backlinks will be effective. While there are a number of variables and uncertainties involved in determining …
