Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Ensure Your Start-Up Brewery Stands Out from the Crowd
Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much …
5 Content Marketing Tactics to Grow Your Business
If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed …
Why Teamwork Is Key in Your Marketing Efforts
On the surface, marketing is all about creativity and ingenuity. However, as you dig deeper, you learn that everything is based on a deep analysis of the market, knowledge of the audience, and tons of hard work. Marketing requires a complex set of skills, which are not usually mastered by one …
Paid Search Advertising: What You Need to Know to Get Started
Every business wants to be found when a user searches using keywords that are related to that business. While you could take the long-term route of doing SEO properly, you could also make your business noticed much more quickly through paid search advertising. Paid search advertising is simply where …
4 Reasons to Hire a Digital Marketing Agency for Your Business
Thanks to the advent of digital marketing, how people market their businesses has changed completely. Today, whether you are running a big business or a small one, if you do not have a healthy online presence, you will not be able to succeed or get ahead of your competitors. That is why all …
