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How to Ensure Your Start-Up Brewery Stands Out from the Crowd

How to Ensure Your Start-Up Brewery Stands Out from the Crowd

Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments.

With that said, opening a successful brewery that instantly draws in a crowd and posts consistently impressive sales isn’t exactly the norm. Instead, there are all kinds of factors involved that will help to set it up for success and ensure that it stands out from all the other breweries. But what is that secret to success, and what are the tips your start-up brewery should follow? Let’s take a closer look.

It’s All About Your Product Offering

While there are plenty of factors that go into determining the success of your brewery, much of that success will depend on the product itself. Sure, you may be able to cause buzz and get people in the door initially, but unless you’re offering a high-quality product that is unique, flavorful, and what people are looking for, you’re not going to be able to keep customers and convert them into repeat sales. What this means is that you need to spend a fair amount of time perfecting your processes and ensuring that quality control measures are put in place.

Create Buzz for Your Brewery

The next step will be to start creating buzz for your brewery. The good news is that you have a very cost-effective way to do this thanks to social media. Ensure that the brewery has active, relevant, and engaging accounts across all social media platforms. On top of that, you need to be posting regularly and engaging with those who comment and ask questions.

It can also be helpful to post photos, videos of the brewing process, and other information that will grab the attention of followers.

Offer Company Branded Merchandise

Another great tip is to think about those add-on items, or the items people will buy on top of the beer you’re offering. A great example is custom beer steins for breweries. You can use these beer steins in the brewery itself if you have a storefront where you are legally allowed to be serving alcohol, or they can be sold as an incentive to go along with your brews.

It will be a fun and yet useful item for customers to pick up, and it will go far to help with branding and marketing, as each time that beer stein is used, it’s a visual reminder of your business. Just be sure that it includes the brewery’s name and logo.

You Are Creating a Whole Vibe

Starting your own brewery is much like starting any other business, but where you need to give a lot of attention is in the vibe, the company branding, and imaging. You aren’t just offering a product; you want to create a whole vibe that people are clamoring to be a part of.


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by Dirk DeBie // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.